HUGA advanced its ranking on EPS to No. 2 among Taiwanese LED chip makers

Aug. 29 Commercial Times (translated partially by HUGA) - After Taiwan's LED chip makers reported the financial results of the first half of 2007, HUGA Optotech (HUGA) advanced its ranking on EPS to No. 2, only second to Epistar. Its 1st half EPS equals NT$ 0.92, beating the rivals Formosa Epi and Teckore who are still suffering loss.

Under the industry trend of "the bigger are getting bigger", the No. 1 ranking on EPS comes naturally to the largest LED epitaxy maker Epistar. Epistar delivered 1H07 EPS NT$ 1.99 followed by the No. 2 HUGA, which is located in central Taiwan, with EPS NT$ 0.92.

HUGA delivered earning after tax, NT$ 151 mn, and EPS, NT$ 0.92, in the published financial report of the first half of 2007 released in August 28. As a consequence, its gross margin is climbing up to 32%. Due to seasonal adjustment factors, Arima Optotech and Formosa Epi, HUGA's closest rivals, slide its ranking to No. 3 and 4 respectively.

HUGA's success lies in its right strategy on segmentation. HUGA penetrates the blue-light LED chips market by focusing on the segment of high-brightness LED chips used for backlight of hand-held devices than on the middle brightness product line used as the lighting source for keypad. As a result, HUGA has evolved as the boutique LED house famous for high bright and high reliable products supplier qualified for global mobile manufacturers.